Our Brand

Welcome to the new Prince of Wales Hospital Foundation

The Prince of Wales Hospital Foundation has launched a new brand. The new brand visually reflects a new and exciting chapter in our story as we continue to provide Prince of Wales Hospital with more opportunities to pioneer a healthier tomorrow. 

Our New Logo

Our new logo is the primary visual representation of our brand. It is a bold logo for a Foundation that is providing bold outcomes. The Orange represents optimism and hope, whilst the black represents inspiration and progress. The upwards movement of the letter W symbolizes our continuous pursuit for progress and a better tomorrow.

Why did the Prince of Wales Hospital Foundation rebrand?

The Foundation was founded in 2004 as a Health Promoting Charity. Since then, our strategic priorities have evolved, and our focus has shifted to supporting impactful research and innovation across the Prince of Wales Hospital. Our new brand clearly communicates this change and will therefore amplify our presence, extend our reach, allowing us to raise more funds for exceptional quality of care for all patients in Sydney and regional NSW.

What does this mean for our supporters?

Whilst the Foundation will look and sound different, our mission to provide the Prince of Wales Hospital with more opportunities to continue pioneering a healthier tomorrow remains and our supporter community will continue to play a vital part in helping us fulfil this mission.   

Rebuilding lives one step at a time

Martine was only 29 when her life was turned upside down by a breast cancer diagnosis. Sadly, her fight isn’t over. You can help patients like Martine rebuild their lives by donating today.